GLORIA BIDEMI AKINNIBOSUN
WHERE MARKETING MEETS ENTERTAINMENT ─ AND EVERYTHING IN BETWEEN.
a trip
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memory lane
I am a part of the Ron Brown Leadership Network! Learn more about it here.
Resume
HONORS
mCcOMBS SUCCESS SCHOLAR
tEXAS IMPACT SCHOLAR
ONYX HONOR SOCIETY
UNIVERSITY HONORS
Studies
marketing
african and african diaspora studies
entrepreneurship
media + entertainment industries
experience
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MAY 2020 - MAY 2021
Marketing Coordinator
McCombs Success Scholars
Austin, Texas
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Manage content creation on Facebook, Instagram, and LinkedIn
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Govern all social media efforts by digitally connecting 400+ members through a creative and dedicated social media strategy
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Graphically design organic content to inform the public on upcoming major events and McCombs-wide career opportunities
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Curate bi-weekly newsletter to be sent out to 400+ MSS students
JULY 2020 - NOV 2020
Creative Content Intern
The Franky Collective
Houston, Texas (Remote)
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Manage content creation on social media pages under founder, act on communication efforts for press releases
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Update productivity reports regarding clientele, news reports, influencers, and promotional progress on a daily basis
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Create marketing and promotional material for agency centered on hospitality, customer service, creative storytelling
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See some of my creative graphics and professional collaborations here
JAN 2020 - AUG 2020
Account Manager Intern
Equalman Studios
Austin, Texas
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Worked closely with all clientele, acitng as a liaison to maintain the relationship to company
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Oversaw written content for columnists’ articles on Socialnomics.net WordPress & monitored site traffic through analytics
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Managed service email for 1,000+ client inquiries and assisted company efforts with Google, Disney, Sony, and more
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Garnered over $25,000+ in advertising & promotion revenue for the company through strategic marketing and advertising
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Employed search engine optimization (SEO) techniques to increase search performance of posts on company website
JUNE 2020 - JULY 2020
Inaugural Fellow
The Takeoff Institute
Remote, Harvard Business School
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1 out of 50 fellows chosen nationwide to participate in an intensive professional and personal development career training program for Black undergraduates
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Assigned a 6-week project in creative media and film and worked with a professional filmmaker in San Francisco, California
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See my project here
JAN 2020 - MAY 2020
Undergraduate Grader
Black Studies @ UT
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Read all insights and submissions for the designated pool of roughly 60+ students in “Introduction to Black Studies” course
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Graded & reviewed student case studies, critique essays & discussions, and provided guidance on improving writing structure
Austin, Texas
SEP 2019 - MAR 2020
Special Events Assistant
Texas School of Law
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Managed high-profile event logistics in configuration, event reports, vouchers files, and vendor invoices for 100+ vendors
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Worked closely with office supervisors to deliver communications and invoice receipts for documentation to accounting
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Assisted in the arrangement of community, charity, faculty, dean, and student-led events through office of Special Events
Austin, Texas
SEP 2019 - FEB 2020
Staff Writer
Orange Magazine
Austin, Texas
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Wrote and published editorial coverage on lifestyle, experiences, and happenings of greater Austin and popular culture
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Gathered feedback from 10 buyers of URBAN OUTFITTERS' semesterly sale and its continued effort to fill the price gap for college students
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Interviewed local creatives and worked with photographers to garner personal perspectives on life, career, and aspirations
leadership experience & activities
NOV 2020
12th-14th
Selected Participant
New York City, New York (Virtual)
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Selected to hear from some of the industry’s most dynamic professionals through a series of engaging panels, featured speakers, and Q&A sessions
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Will network and hear from a tremendous lineup of speakers from Google, The Walt Disney Company, NBCUniversal, ViacomCBS, Twitter, Entertainment Studios, Good Morning America, Horizon Media, The Trade Desk, CNN, Hearst, Blavity, Sony Music Entertainment, Nielsen, Fullscreen, and many more!
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Plan to leave the conference with a greater understanding of the media business and how applicable my talent and perspective will be towards the industry
JAN 2020, OCT 2020
2x Selected Participant
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1 of 35 selected amongst 100+ applicants to immerse in the heart of New York City through business tours & panels
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Visited and networked with professionals from NYSE, Bloomberg, The Bleacher Report, MTV, McCann, R/GA, Google, Arista Records, and Youtube
Austin, Texas
JULY 2020 - Present
Board Member
Austin, Texas
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Further center's mission through advocating topics such as Afro-futurism, creative writing, government surveillance, social justice reform, and beyond
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Address student needs, programming ideas and serve as ambassadors for the Warfield Center
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Currently committed to public outreach, community involvement, event programming, and professional navigation.
MAY 2020 - Present
Board Member + Blog Team Writer
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Serve on a diverse team motivated to empower women to lead and encourage the world to follow
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Promote program mission and help create & plan events that advocate for women and underrepresented communities
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Contribute content creation through writing about topics regarding student life, empowering women, entrepreneurship, career industry insight, emboldening life experiences, and event programming
Austin, Texas
MAY 2020 - Present
Membership Chair
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Coordinate new membership assimilation into the organization
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Lead in the creation of initiatives to increase and retain membership for Haven
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Facilitate membership outreach efforts and maintain good relationship between the organization and its members
Austin, Texas
AUG 2018 - Present
Active Member
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Explore different areas of marketing and experience what it's like to work on marketing projects for real clients
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Connect and network with professionals to learn more about marketing and in the real career industry
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Build creative and professional skillset needed to stand out in job market
Austin, Texas
AUG 2019 - MAY 2020
Active Member
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BBSA is a McCombs affiliated organization assisting African-American business majors and business-minded students towards reaching their educational and professional goals
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Networked with Black professionals and students in industries such as accounting, consulting, marketing, and finance
Austin, Texas
FEB 2020 - MAR 2020
Twitter Campaign Director
Student Government Campaign: Simona & Lynn '20
Austin, Texas
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Enhanced go-to-market strategy for the campaign as a Twitter facilitator by interacting with social audiences of all backgrounds
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Attracted new supporters by marketing infographics, managing campaign ads, and increasing social following by 700+ digital users at time of campaign (both UT and non-UT supporters)
AUG 2019 - MAR 2020
Social Chair
Austin, Texas
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Facilitated all social media platforms by overseeing communications, social activities, and designing event publications
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Led 12 students on a public relations committee to learn branding and social media marketing for ASO
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Directed bi-weekly meeting discourse on controversial topics: economic equity, education, workplace racism, Black intersectionality, sexism, etc.